Advisory Board vs. Board of Directors
There was a great article in the Times recently about setting up an Advisory Board for your small business. I hear the terms Advisory Board and Board of Directors interchanged all the time and wanted to outline what the differences are and why and Advisory Board can be an exceptional tool for expanding the growth of your business model.
A Board of Directors is: a group of individuals that have a certain level of ‘authority’ over your business operations. Many times they have some vested interest in what the company does, how they do it, and importantly, how it makes money. They have legal liability regarding the decisions of the company and have fiduciary duties as part of sitting on the board.
An Advisory Board is like having a group of advisers that support the ‘captain’ in steering the boat in the right direction. They make suggestions or recommendations that the owner will or will not action upon. An advisory board can make suggestions on how to cut costs, develop markets, offer moral support, or suggest opportunities that the owner might not otherwise see. Normally advisory boards are comprised of people with different expertise and areas of experience that they can lend to the owner of the company.
It isn’t a Kumbaya (as many times they become). Instead, it should be strategic, measurable, and honor the time of all involved. If you approach it this way, you’ll keep your Advisory Board engaged; if you make it unstructured, a free for all, and without deliverables, the good people will quickly fall off. Here are some things to consider when forming an Advisory Board:
- Be clear on what the role of the board is. Are they a sounding board for new ideas? Are they providing strategic input for development/expansion/retention of market share? Be clear on what role you want each individual, and the board as a whole, to play.
- Honest feedback. You don’t want a bunch of cheerleaders on your board. You need to have people with opposing points of view and that will call you on things if they don’t make sense. My most recent step-mother was a great sounding board for development. She would question everything I was doing to make sure that I had covered the details (my weakness).
- Consider people already in your circle. You don’t have to hunt out brand new people for your board. Make a list of the skills that you require and then look to recruit from your existing contacts. Look for those that are better in the area than you are (i.e. accounting or marketing). It is hard to take advice from people who normally come to you for advice. They don’t have to be the smartest, just smarter than you.
- Document the process of board meetings. How often they will happen, requirements of sitting on the board, roles and responsibilities. Don’t take this lightly. If you want them to act professionally, treat them professionally. You will also want a non-disclosure agreement signed by everyone on the board. Board members may ask (and you should oblige) that they are acting in the model of an adviser and protected (indemnified) from any choices that the company makes. This is always a concern for me when asked to sit on an Advisory Board.
- It shouldn’t cost them anything to be on your board. Make sure you reimburse for parking, feed them, make sure they have something to drink. If they are important to your business model, make sure your actions showcase the value you put in their time.
Be careful about offering your advisory board interest (i.e. stock/equity/etc.) in your business model. It will muddy the role of advisor and them having ’skin in the game’ may move them into a more ad hoc role of a Board of Directors. Look at how you leverge what you do, who you know, and other things to support your Advisers in what they do. The focus on reciprocal support will be noted.
No commentsThe only real mistake is the one that is made twice.
I’ve made a lot of mistakes in life and in business. I’ve stumbled, tripped, fallen flat on my face, and stepped in the ‘dodo’. I used to get really pissed when I’d make a mistake because I think stupidity should have a price, but over the years, I’ve gotten a bit softer. I realize (finally) that making mistakes is part of the process. You don’t learn if you don’t stretch and sometimes when you stretch, you fall on your bean. That’s the way that it works. I think any success that I’ve enjoyed has been directly related to a previous mistake I made. Too often, business owners are so worried that they are going to make a mistake, they don’t do anything and that inaction, in effect, is the mistake that is costly. Inaction is the greatest mistake any of us can make. It’s been the cause of World War 2, and even the current recession. Everyone stops and looks at what is happening, but no one steps in for fear of doing the ‘wrong’ thing.
I had bad business partners (mistake) and now I have good partners (learning from my mistakes)
I used to ’save’ clients from themselves (mistake), and now I suggest the path, but empower them to make the right decisions (learning from my mistakes)
I used to pass over business deals that I was unsure how to build (mistake) and now I take on the challenge knowing that I can learn and do very quickly (learning from my mistakes)
I used to destroy competitors to get them out of my market (mistake) and now I partner with them to build more together than we can alone (learning from my mistakes)
The only reason I am where I am is because of the mistakes that I’ve made in the past. Now I know from learning (sometimes very costly and brutally) what ‘not’ to do. Where I get pissed now is when I make the same mistake twice. I still get the odd partner that sneaks in with a good pitch only to lie on their belly when the going gets tough. I get disappointed when this happens, but now quickly weed them out of the family. Fortunately now, I have champions in the circle and things are good. But as more people come in, there is always the ‘chance’ someone will sneak in. I’m not going to be perfect every time, but by making mistakes time and time again, I get stronger with my resolve not to duplicate them. This is a good thing and something you can only learn from falling down.
Take a risk. Take a chance. Calculate the upside and the downside and jump. Don’t over think your decisions. Use your gut and choose to explore the unknown opportunities for you. My best business experiences and knowledge have come from the worst business deals and partners. The best way to learn how to be careful around the stove is not to bake a cake. It’s to touch the element when it’s on high. That sends an immediate lesson to you. Same goes from the missteps. Fear is an acquired habit. So too is being curious about potential and knowing that even if it doesn’t work out the way you thought it would, there are going to be some very valuable lessons in there IF you choose to learn from them.
I’m doing some big expansion this year and although I hope everything is unicorns and rainbows, I know there are going to be some hiccups. Having ridden this horse before, I know that any mistake I make, I will (because I always have) figure out a way to fix it and keep moving forward.
Now get off this blog and go take some risks!
C/
1 commentA Canadian’s rebuttal to criticisims about the Olympics
Do you believe?
We never claimed to be perfect,
That means we’ve learned to be humble.
We say excuse me and I’m sorry…as well as please and thanks,
Even when its not our fault we apologize.
Sure one arm of the torch didn’t rise,
But when the earthquake struck Haiti, Canadians raised their hands to
say…”We’ll help.”
And yah, there is a fence around the torch,
But you can walk right up and shake hands with our prime minister and most
famous Canadians.
We put Gretzky in the back of a pick up, in the rain, not surrounded by
police…and he was okay,
And by the way… the great one is Canadian…and HE wasn’t complaining!
We do have security at the games, of course, but most people don’t even have
a gun they have to leave at home.
The medals ARE under lock and key, but our doors and our hearts are open to
the world.
It has been pointed out that some buses broke down last week…but let’s not
overlook the fact that our banking system didn’t.
We didn’t get the “green ice maker” right this time…but we will,
eventually,
Just like we did when we invented the zamboni.
Citius altius fortius
If you don’t reach higher how do you get faster and stronger?
Was the first quad jump perfect?
Should we not have given snowboarding to the world “in case” it didn’t take
off?
So big deal…one out of four torch arms didn’t rise. Good thing we had
three more! It’s called contingency planning!
But remember…the Canadarm works every time…in outerspace…and insulin
turned out to be okay.
We couldn’t change the weather, but maybe we can help to stop global
warming.
We don’t have the tax base of the US or the power of the Chinese but, per
capita, we ponied up for some pretty kick-ass venues in the worst global
recession ever.
Sure, some folks couldn’t afford tickets, but our health care is universal.
We have shown the world that we can raise our voices in celebration and
song, but moments later stand in silence to respect a tragic
event…together…
What’s more, we don’t need permission from anyone to have a slam poet,
fiddlers with piercings, and a lesbian singer tell our story to the world
while our multilingual female haitian-born, black head of state shares a box
with her First Nations equals.
We’ve shown the world that it doesn’t always rain in Vancouver, that you can
strive for excellence, but not get hung up on perfection.
And we’ve learned what it feels like to be picked on by some no-name
newspaper guy and we don’t have to take it lying down!
So the point is not the snow, or the hydraulics or a couple guys being 5
minutes late to a ceremony,
We know we’re lucky that these are the biggest problems we’ve had to deal
with in the last couple weeks.
So take your cheap shots…Guardian newspaper and cynics of the world,
We’re bigger and better than that.
What’s more we’re finally starting to believe it!
Do you believe?
Playing for the long haul.
My dad always said, “You can play now and pay later or pay now and play later. If you play now, it will always be more expensive down the road.” What he was teaching us is that you need to put the work in BEFORE you reap the rewards. With the credit/housing crisis here in the US, it shows that many people tried to ‘live the lives they wanted’ before they had earned them. Buying houses they can’t afford, cars they can’t service, and vacations that they pay on their credit cards. People are being wiped out because they didn’t do the work first. They wanted to ‘pretend’ that they had arrived before ever paying the piper.
I’m spending a month in the tropics which feels both relaxing, but more important, gratifying. While my friends were all getting the big homes, the big cars, and taking the big vacations with the impressive pictures…I was building. I didn’t vacation, I didn’t buy the big house, I didn’t buy the new cars, and I didn’t jaunt all over the map to party. Instead…I worked. I know that paying now, would allow me to play later without worry. Here I am. The stuff in your life will not make you happy just by having it. You can go run up your credit cards and live like a rock star and that will bring you momentary happiness. Then the dread will set in when you realize the Visa bill is coming tomorrow and you are paying 19% interest on a balance you can’t possibly cover. A friend emailed me bitching that I get to take “all this time off” and he gets two weeks of a year. I told him that it isn’t unfair, it is that we have made different decisions. He chose the ’security of a job’ and I chose to build an asset that created revenue. Remember that security that you crave may keep things out (unemployment, no money, etc.) but it also keeps you in (doesn’t allow you time to explore things you are passionate about, spending time with people you enjoy, having the freedom to choose.
Building a business is the single most important time investment you can make in your long term ability to ‘play’. It will generate revenues that allow you to sneak away without financial hardship. You may work very hard for 1,2,3,5 years, but in the end, that investment will return to you over and over again. When you see people enjoying the spoils of their hardwork, don’t feel sorry for yourself. Instead, find the inspiration to model what they have done so that you can enjoy what the enjoy. It isn’t about taking risks, it’s about getting past instant gratification (which we are all to focused on). Stay your course, build your model in a sustainable model, and enjoy all that being a business owner has to offer. We all start with the same options. How will you leverage yours?
For me…I’m needed back at the pool. There’s a drink waiting…
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