Christopher V. Flett

In the economic climate we all share, you can either sit back and hope things turn around, or plant Winter Wheat. Winter Wheat is a wheat that you plant after your last big harvest. It has a long growing time, much of which happens as the soil is covered with snow. It isn’t rushed like spring planting and you can take your time putting the seeds in.

In business, there will be some target clients that will work with you when things brighten up a bit. Don’t wait for things to turn around to plant your seeds. Do it now. These long term clients (>12months to decide) are Winter Wheat clients. You don’t have them now and you likely won’t have them for the next 12 months. If you plant the seed with them now, knowing that it is going to take a long time to incubate, then you can reap the rewards when the ‘thaw’ comes. Remember that it is all about mindset. The problems most businesses are facing are directly related to ‘not doing the work’ required to sustain a healthy profit model. You need to be constantly planing and harvesting your markets. If you take off a season, it will take you a season to catch up.