Christopher V. Flett

Is the recession really a bad thing? I get that there are a lot of people that are now having to take stock in what they have, but isn’t this a good thing on some level? There are a couple of things I really like about the recession. Here they are in quick point:

• I’m heading to the UK soon. It used to be $7,800 for a trip. Now it is $4,099. I’m going to save $3,700 on this trip.
• There is less competition on what we do because the people who were coaching for something fun to do, have now retreated into the shadows.
• Everyone needs to explore new business ideas. There are business models that look for new angles all the time (this is the Ghost CEO where we have new ideas all the time, sometimes to our frustration) and those that are forced to explore new things.
• Great business leaders are coming out of the woodwork and joining our team.
• It is the time to be exceptional. Those that step into it will get rich now, and richer later when things correct. War makes generals. Now is the time to get your experience and eat it up. Step up and stand out!

Fiona Walsh and I were talking a few weeks back. She is speaking to a group of professionals and wanted to offer them a tool. Something they could use after her presentation to build business. Many in the audience wouldn’t likely be a client fit for us, but they should have access to a resource to continue on after hearing Fiona’s keynote. Born were the ePACKS. These ePACKS are business development resources that are industry specific and are filled with business building tools that we use with our clients. Clients on a budget can now access the power of the Ghost CEO from the comfort of their homes. We have put two of these packs up (one for Photographers and one general service business tool.) Without promotion, we have had 22 downloads from people all over the world, who happened upon the tools. This is with no direct marketing  at all and all since last Tuesday.

I’m a bit shocked at how quickly it is taking off. We are less than 30 days into this model and we have 30+ affiliates promoting the ePACKS, and meetings set up with organizations we have relationships with, to partner on these tools. An unbelievable opportunity.We will provide the tools, the organization will share them with their members. Their members will get access to the most powerful tools in business development today.

What about you? What do you have in your business life that needs a slight shift of angle. A different way of looking at things. What opportunities can you find in adversity? By the end of July, we’ll have between 15-20 ePACKS available to the market, with more added each day. Full of worksheets, strategies, and tactics, we will now be able to reach even a greater market, without having to kill ourselves physically. Now I have every company I’m involved in, following suite. How can we service a larger market, with authentic tools, that deliver on our promise? That’s the question of the day and the challenge we are up to. My trip to the UK is to work with our existing coaching team there as well as to meet with other business coaches who might fit into our model. Rather than paying for the trip out of company resources, it is likely this new digital strategy model will bankroll the trip.

It isn’t about abandoning your old model in favour of a new one. It is about believing you can have it all and then going out and making it happen. It all takes time however. The first ePACK took me a solid week to produce, and I already had the tools at hand. Luckily, with the sheer volume of clients we’ve worked with, future ePACKS won’t require as much of an investment.

Live big and be big. Now is your time to shine!

C/