Archive for January, 2010
Know your value and stick to it.
Business owners, as a whole, give too much away. There are occasions when doing something cheap (or free) has a strategic value to your business (aligning with the right companies, an endorsement, someone impressive on the client list), but getting nickel and dimed is tough. Here is a great video to illustrate the point for ‘challenging’ clients. Regardless of what you charge, some people are going to think you are a deal and others too expensive. Focus on the clients that ‘get’ the value you bring, and punt the rest.