Archive for February, 2011
A poorly timed business launch looks like an epileptic in a fist fight.
One of the things entrepreneurs face in business is the question, “When is the ‘right’ time to launch a new initiative.” In the Ghost CEO, clients normally fall in one of two camps: 1) They take too long to launch their new program because they over think it; 2) they launch before they are ready and they are struggling to fix things that don’t work. If you launch too quickly, you’ll be spending time stumbling; if you launch too slowly, you may miss the opportunity. At Ghost CEO, we try to launch 2-3 new programs a year. It doesn’t seem like a lot, but the are added to our existing program. Here is our recent development schedule.
2006: The Professional Speaker’s Training Program and licensing Ghost CEO to business coaches
2007: The Selling to Men Program, Entrepreneurial Time Management, and the 10 Deadly Sins series of seminars.
2008: the BEAR program (Business Expansion, Attraction, and Retention) for financial services and the Profitable Publishing Workshops.
2009: ePacks, the Group Coaching Model and Campus CEO
2010: focus on Mompreneurs and the Advanced Model (an internal business coaching program for companies)
2011: The Six Month to Six Figure program (currently in testing phase) and the Building a Scalable Business Training Program
Out Six Months to Six Figures program walks an entrepreneur through the process of building a sustainable business model. I thought it timely to share some “Cliff Notes” from that program as a checklist to keep you on the course.
- Conceptualize what the program is
- Consider why prospective clients will be interested in the program
- Do some research in the prospective client group to make sure they are interested in your offering
- Start to build out your program with measurables and milestones (outline this before you start so you don’t keep adding or subtracting things)
- Once the program is developed, test it on a group of prospective clients (this could be done at a low cost or no cost to work out the kinks)
- Finalize the program
- Launch the program
- Collect feedback from participating clients
- Scale the program out.
Use the above process as you work through your program’s development. Make sure to set a timeline for development to keep you on course so you aren’t dragging your feet nor moving too quickly.
Questions are always welcome.
C/
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