The Facebook Business Page experiment
Paul Rovers (www.leveragedsolutions.ca) has been educating my thick skull on the various ways to make small steps towards social media. He’s run some Google Adwords campaigns to show me how it works and suggested last week that I set up a business page for Ghost CEO. It seems only the local coaches are doing anything with social media and so I wondered if we would get any fans. I’ve seen these business pages and fan pages with two or three fans. It’s like showing someone your dating calendar with ‘date with cat’ highlighted each weekend.
Rather than be a Luddite, I thought, WTF, let’s see what happens. We have lots of contacts (many are on Facebook, many not), lots of partners, and we blog in lots of places. Why not, at least, have a place where we can all dump ideas, tools, pictures, etc. of the work we do or the things that keep our attention. It took me a few minutes to set up, we’ll see how it goes, and we (I) will try to regularly post things that are interesting outside of our group. We might do some free session giveaways, free registrations to seminars/ keynotes, some internal tools, shit I don’t know. If anyone has ideas, I’m open to it. No, I won’t buy you a pony, name a rainbow after you or let you take a picture of me wearing a Ergo Baby Carrier. Let’s see if Facebook Business is a place where people can come together other than to post drunk pictures, pick mafia wars, or tell people they are sitting in an airport.
If you have the time, and are interested, ‘friend’ Ghost CEO on facebook. It’s better than me dating my cat, and I don’t even have a cat. Regardless, we can collectively laugh at my success or failure as I try to execute this foreign territory for a guy who has built his life and career face to face with people.
Cheers,
C/
3 comments3 Comments so far
Leave a reply
pssssst. you should post a direct link to your Facebook page here. Then we don’t have to search for it on Facebook.We can just click. A work to the (increasingly) wise
Hey Chris,
Glad you are jumping up your game online. I fully support experimentation, in fact its necessary in refining your online strategy. Here’s the thing, you need a strategy.
The biggest mistake I see companies making online is that they are trying things without any kind of plan. It’s a spray and pray model that I find mind boggling.
Throughout most of my career, brand has reigned supreme. Companies spend huge sums building and then guarding their brands. Suddenly, some companies are playing fast and loose with their brands online. I shudder when I hear that “Joe” or “Sally,” “my son/daughter/secretary handles our online marketing.” Would they let Joe or Sally write a press release and send it out to the media?
Back to you. Facebook pages can be great for business or they can flop. It all depends on how they fit the greater scheme. Done well, a digital strategy is made up of many elements that feed one another. The whole should be greater than the sum of the parts.
Take the time to sketch out what you want from an online strategy. Then, review the tools available to you (not just social media, but also mobile, online advertising, directories, etc. etc.) and match the tools to your objectives. Finally, listen and measure the impact of each tool. Adjust course accordingly.
Good luck!
Moyra Rodger
CEO
Magnify Digital
Hey Danielle,
I actually had hotlinked ‘business page for Ghost CEO’ in the post. Can you check to see if it is working for you?
Thanks for the note.
C/